Web Identity Standards

Official university Web pages (including those of colleges, departments, bureaus, centers, and institutes) represent the university and are intended for the official business functions of the university. Each official home page must use an address hosted on the "ufl.edu" domain and be registered with the university's Web administrator who will then include it as a link from the UF Web Site Listing.

Content Standards

University Web pages are subject to UF's Acceptable Use Policy. Thus, the following information must be readily accessible on every page of the Web site:

  • The name of the unit or group represented by the page;
  • A means of contacting the person(s) responsible for maintaining the page content;
  • Physical contact information for the unit or group (address, telephone, fax, email; can be incorporated into footer of Web page)
  • The university signature (it is suggested the university signature be linked to the UF Home Page);
  • An active link to the UF Home Page; and
  • The date of the page's last revision (required for home page; recommended for all pages).

Graphic Standards

In order to accommodate the varying designs of university Web pages and meet the requirements of individual units, the Web graphic standards have been made flexible.

1. University and Unit Identifiers: Header

At the top of each page, units should identify themselves and their affiliation with the university. These identifiers can either be text or images. University Relations recommends the university identifier be the university signature or one of the variations created for the UF Web template.

The following examples demonstrate various executions of this layout. Although the elements in each are placed in different locations, the inclusion of both unit and university identifiers clearly defines each site as a unit within the University of Florida.

http://www.clas.ufl.edu/

Example: College of Liberal Arts and Sciences Web site screenshot

http://www.medicine.ufl.edu/

Example: Department of Medicine Web site screenshot

http://www.ifas.ufl.edu/

Example: Institute of Food and Agricultural Sciences Web site screenshot

http://www.phys.ufl.edu/

Example: Department of Physics Web site screenshot

2. University Identifiers: Footer

The footer of the Web site should include the university signature with themeline. The signature with themeline can either be placed flush left or right of the footer, per the preference of the unit.

Web Signatures

These images should replace any previous versions of the UF wordmark.

UF Signature with Themeline
http://images.webadmin.ufl.edu/signatures/UF-Signature-Themeline.gif

UF Wordmark
http://images.webadmin.ufl.edu/signatures/wordmark.gif

UF Signature
http://images.webadmin.ufl.edu/signatures/UFsig_small.gif

UF Signature
http://images.webadmin.ufl.edu/signatures/whiteOnBlue.gif

Download (44K) the Photoshop layered document if you need to create a transparent gif. You will see blue, white, and black layers with a transparent background.

University Web Template Signature

Web Template Signature

For help finding a signature suitable for a particular Web site, UF's Web Administration maintains a set of official Web graphics.

Web Colors

University of Florida Official Colors
Color RGB HEX
Blue 0, 33, 165 #0021A5
Orange 255, 74, 0 #FF4A00

Fonts

Palatino is recommended for use in identifiers (e.g. image logos, image headers, image titles) for Web sites. Palatino is not considered a "Web font" and should only be used as part of an image.

Accessibility

To make information usable for visitors using assistive and mobile devices, all UF Web sites should follow the UF Web Accessibility Guidelines.