In keeping with the collaborative nature of UF, our brand uses two typefaces, Gentona and Quadon, that work well together and deliver our messages effectively.
As the primary typeface, Gentona is often used in headlines or emphasized in the first line of body copy, but can also be used throughout. It is a modern, clean, sans serif with slightly offset angles that add a touch of humanity. And its varying weights, from thin to thick, solid to outlined, provide dynamic variations to grab the attention of different audiences.
The sleek serif Quadon balances the primary typeface quite well and should be used in tandem with Gentona where possible. While its main use is in body copy, Quadon can also be part of a headline or a subhead. Again, it’s most effective when combined with Gentona.
What about Palatino?
The new look and feel to UF branding doesn’t mean that Palatino is no longer permissible. It will always be used to some extent, and in the hands of a skilled designer can be paired with Gentona and Quadon when used in places like body copy. So there’s no prohibition on Palatino — but its presence across campus communications has already began to lessen somewhat, and will likely continue. Other typefaces appropriate for body copy, when chosen carefully to work harmoniously with the branding typefaces, are a great way to help units differentiate their publications and set them apart.
Font Licenses from University Communications
University Communications has purchased a limited quantity of font licenses for both the Gentona and Quadon families. Gator communicators, including graphic designers, marketing professionals, and administrators creating materials in print or online are eligible for free font licenses while they last. Other units and faculty/staff who do not qualify, or need extra licenses, are responsible for purchasing them individually. Contact University Communications for free branding font licenses by completing the application below.
Additional Typographic Guidelines
For more information on using type effectively in your University of Florida communications, please reference the Brand Guidelines PDF.