Dana McPherson

Branding Guidelines

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Tools for graphics, messaging and presentations. In the months since its launch, UF’s “Gator Good” campaign has proven to be an undeniable success. Students, faculty, staff and alumni have embraced the message, and UF is becoming recognized as a university that is committed to finding solutions to challenges we all face. All 7 billion of us. Continue reading

Top Five Style Guide

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Congratulations Gator Communicators! The top five announcement is a tremendous milestone and one that should be celebrated and promoted broadly. Below are best practices and guidelines to help you share our top five accomplishment that is in alignment with the… Continue Reading →

Color Standards

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Did you know there are more official UF colors than orange and blue? Secondary color palettes can make your work more dynamic while staying on brand. Continue reading


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Understand the font landscape across campus, with information on how UF’s branding uses the typefaces Gentona and Quadon to achieve a sophisticated and consistent tone. Continue reading

Photographic Style

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Photography is used to convey a sense of energy and warmth—whether it’s human personality or Florida sunshine—to the viewer. Radiating outdoor light and active people basking or working in it, are essential components of our photography. People It’s people –… Continue Reading →

Editorial Style

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Tone Words We’ve established a set of tone words that embody our unique selling proposition of “Together, Unstoppable”. Keeping them in mind will help when developing communications for the brand. When speaking to different audiences, certain tone words will be… Continue Reading →

Official Stationery

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All you need to know about proper use of UF business cards, letterhead and envelopes. Continue reading

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