Tag

Brand

Color Standards

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Did you know there are more official UF colors than orange and blue? Secondary color palettes can make your work more dynamic while staying on brand. Continue reading

Typography

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Understand the font landscape across campus, with information on how UF’s branding uses the typefaces Gentona and Quadon to achieve a sophisticated and consistent tone. Continue reading

Official Stationery

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All you need to know about proper use of UF business cards, letterhead and envelopes. Continue reading

Social Media

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Social media is, like websites, official university communication. Registration and approval is required before launching a social media account that includes university content. Continue reading

Ad Agency Vendors

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For your convenience, we have several additional agencies that are preapproved to provide marketing services. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources. Continue reading

Web Standards

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Guidelines and templates for aligning your web sites with the new home page and UF brand. Continue reading