Signature System
The official University of Florida logo is known as the signature.
Primary Signature
The University of Florida has several variations of the signature to meet differing design needs. Together they comprise the university's signature system. The University of Florida signature is the official logo for use on all university communications. The signature consists of two elements: a typographic rendition of the monogram "UF" and the words "University of Florida." These two elements work together to create a graphic identity representation of the University of Florida.
The UF signature represents the evolution of the previous seal and wordmark while providing a bold new iconic direction for the university. The "UF" monogram and "FLORIDA" wordmark dominate the signature because they are the one-word identifiers that distinguish the University of Florida from other universities. The wordmark combined with the university monogram form the official mark. A vertical rule serves as a connector between the monogram and wordmark. It is also used to connect primary and secondary areas of the signature. The signature is the most identifiable image that the university uses. It consistently represents the university in all of its communications.
Do not alter the signature artwork, aspect ratio or colors.
Download EPS (160K .zip)
Download TIFF (371K .tif)
UF Signature with Themeline
The university's themeline is the University of Florida, The Foundation for The Gator Nation. The themeline appears under the full length of the signature to increase its visibility and reinforce the overall layout. It acts as a foundation, both in word and function.
The themeline is used with the UF signature whenever possible on publications and other external and internal communications. The themeline may be used independently of the UF signature. The type font must be maintained.
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Download TIFF (557K .tif)
Vertical Signature
The vertical signature variation can be used when space is limited or when the signature must be placed in a grouping of other logos. (For example, sponsorship or partnership listings)
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Download TIFF (917K .tif)
UF Wordmark
When the complete signature is unable to be used for design reasons, this version of the signature is included for limited use on publications.
Download EPS (156K .zip)
Download TIFF (261K .tif)
UF Monogram
The UF monogram alone has a very visible presence for apparel and promotional items. On occasion this may be used alone but should never be combined with other logos, graphics or titles.
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Download TIFF (624K .tif)
University Seal
The university seal is a registered trademark
and is reserved for official and ceremonial uses only, as determined by the Office of the President. Examples include diplomas, legal documents, commencement programs, policy manuals, formal invitations and certificates/awards. The official seal symbolizes the formal authority vested in the university, and its use will be at the discretion of the Office of the President. It will no
longer be used in conjunction with the wordmark. For permission to use the seal, contact 352-846-3903 or
identity@admin.ufl.edu.
General Usage Guidelines
The following guidelines govern the use of the university signature, wordmark, monogram and seal in all forms of communication, including but not limited to print and electronic media. More detailed guidelines are stated throughout this manual.
- The signature, wordmark and monogram are essential means of visual communication.
- The signature, wordmark or monogram must be used as a prominent graphic element in all publications -- print and electronic -- affiliated with the university.
- The signature, wordmark and monogram should not be used in conjunction with any other logo.
- The signature, wordmark and monogram should not be modified in any manner. These symbols may be reproduced only from original master copies at www.identity.ufl.edu. If you do not find the signature you need, contact the University Relations Publications Group at 352-392-9092 or identity@admin.ufl.edu.
- The signature is the primary identifier of the university and can be used in a horizontal or vertical format as described in this manual. The wordmark and monogram are secondary identifiers; the seal is reserved for formal, legal or academic uses.
- Any associations or affiliates of the university wishing to use a specific identifier other than the university signature, wordmark or monogram must have prior approval and must use it in accordance with the guidelines in this manual.
- In situations where strategic and/or financial partnerships exist, the trademark(s) or logo(s) of the partner or partners may be displayed in printed and electronic communications, but should be separated from the UF trademark by at least one half inch and should not be given prominence over the UF mark. Graphic elements that appear to connect or combine the UF trademark with other logos or graphics should not be used.
- Placing the university's themeline, "The Foundation for The Gator Nation," under the signature or wordmark is preferred.
Things to remember about the University of Florida Identity
- Consistency is Key
- We are one university with many voices
- We are traditional yet contemporary
- We aim to differentiate
- We are confident not aggrandizing
Secondary Signatures
These versions of the signature have been developed for use by colleges, units, departments, schools, administration, centers, institutes and extended campus units. By replacing the University of Florida with the unit name, the unit name receives prominence while retaining an overall university identity. The secondary signatures are not to be used on stationery, business cards, publication cover designs, advertising and other collateral materials.
Secondary signatures are permitted on mailing panels, the inside pages of publications, internal memos, internal newsletters/notices, give-away items and staff apparel/t-shirts. Email questions about the use of secondary signatures to identity@admin.ufl.edu.
The Office of University Relations will be responsible for generating each original college, school, department and unit signatures. An EPS version of your college/unit/department signature is provided at MyUFL. If you do not find your signature, please contact the University Relations Publications Group at 352-392-9092 or identity@admin.ufl.edu to have one created.
Unique college, school, department and other unit seals, logos or wordmarks may no longer be used as a dominant graphic element on any university communication, and no new logos may be developed.
Secondary Signatures for Download
Secondary Signatures for the Colleges and Units across campus are available for download in the .eps format.
The University of Florida as the primary identifier
The UF signature system allows for up to three levels of academic colleges and units to be represented.
First level: College or professional school (bold)
Second level: Schools and departments (italic, not bold)
Third level: Centers, institutes, programs that fall within a second-level entity (italic, not bold)
University of Florida (bold)
One-Level Unit:
Two-Level Unit:
Three-Level Unit with
Supervising Unit:
Administrative offices
First level: Major division (bold)
Second level: Department or sub-division (italic, not bold)
Third level: Office or service within a second level entity (italic, not bold)
University of Florida (bold)
Two Level Unit:
Consumer or public units
First level: Major division (bold)
Second level: Location name, sub-unit or program (italic, not bold)
University of FLorida (bold)
One Level Unit:
Two Level Unit:
Unique Logos and Graphic Elements
In the past, some colleges, departments, programs, institutes or centers have requested a unique logo design that is different from the University of Florida's identity, to convey an emotion or message about their research or specialty area. While we understand the desire for unique logos, we know that having a single visual element resonates with our many audiences and provides quick, easy and consistent recognition of entities within the University of Florida system. Therefore, no logo, graphic or visual elements designed outside of the parameters identified in this manual will be endorsed by the University of Florida. However, approvals may be considered for a graphic element to be used on specialty promotional items, clothing and certain collateral material, as long as there is a clear visual separation and delineation between the UF signature and the graphic element. The graphic element cannot be grouped with the signature logo in any way as to appear as a larger composite piece.
Graphic elements may never be used on letterhead, business cards or forms.
The UF signature must always be a dominant element of any advertising for the university and its colleges and units.
Using the Graphic Indentities
Use
The preferred use of the UF signature is in full signature format.
Orange and Blue two color version:
Blue PMS 287:
Black:
White (reversed):
The themeline should be incorporated whenever possible.
Orange and Blue two color version:
Clear Zones
The signature must be surrounded on all sides by clear space. The clear space should be no less than one-half the height of the "UF" monogram. Do not print graphics, rules, typography or other elements in this area.
Size
For the greatest impact and readability, a minimum logo size has been established. The size of the UF signature should not be less than one and a half inch in length and proportions should not be altered.
Colors
Orange and blue comprise one of the most distinguishable elements of the university's identity. The two-color signature is always preferred. Both black and white may be used as a substitute if the official colors do not work or are not available.
Official colors are Pantone 172 (orange) and Pantone 287 (blue).
| PMS | RGB | CMYK | HEX | |
|---|---|---|---|---|
| Blue | 287 | 0, 33, 165 | C100, M60, Y0, K20 | #0021A5 |
| Orange | 172 | 255, 74, 0 | C0, M70, Y100, K0 | #FF4A00 |
Unacceptable Variations
Maintaining the integrity of the university signature is important. It must be presented in a clear, consistent, and effective manner.
Always use original digital art. The signature cannot be redrawn, re-proportioned or modified in any way.
Athletic Marks
The University of Florida athletic logo, trademark, mascot and name are reserved for use by the University Athletic Association and its entities. The "Gator Head" logo should never appear with or replace the university signature.
Publications: Approval to use the athletic logo in addition to the UF logo in special publications that promote spirit may be given by the Office of University Relations at 352-846-3903 or identity@admin.ufl.edu.
Advertising: Use of the University of Florida athletic logo, trademarks, mascot or name is prohibited in advertising that promotes non-athletic activities and entities.
Licensed Products: The athletic logo is available to organizations that have signed an agreement with the university. For more information, contact the UF Licensing Department at 352-375-4683 or debbieg@gators.uaa.ufl.edu