Publications

The university and its many colleges, schools, departments, offices and institites issue hundreds of publications every year. Brochures, bulletins, posters, newsletters, magazines, Web sites, video and other forms of communication should create a favorable, long-lasting impression, generating interest and support for the university. An effective publication - whether printed or in an electronic form — is one that is written clearly, well designed and produced with an attention to quality. Individually and collectively, these publications create an impression. To provide a consistent visual image that every publication is related, it is important that each publication appear as a member of a family, sharing common graphic elements. The identity and graphics standards that have been developed provide this visual consistency while also giving creative freedom for those designing individual publications.

Diversity

UF is committed to diversity of people, thought and opinion, inclusiveness and equal opportunity. Campus communicators are encouraged to reflect diversity in imagery and in text by using gender-neutral language and picturing the broadest possible diversity of age, racial and ethnic groups, gender and ability.

The University of Florida color palette (PMS, CMYK, Web) should be used whenever possible. The traditional orange and blue will remain a dominant design element enhanced by a palette of complementary and accent colors

Primary Color Palette

To assist designers with color decisions, the below secondary color palette is offered. This palette is meant to be a guide for publications and products and to complement the primary palette.

Neutral Color Palette

Bright Color Palette

Muted Color Palette

Stationery System

All university letterhead, envelopes and business cards are to be standardized to provide consistent institutional identity and to reduce design and printing costs.

Letterhead

Color and paper: Orange and blue laser-compatible ink on an uncoated, smooth, white laser-compatible paper. 20 lb. or 24 lb. standard #1 bond is acceptable, but quality cannot exceed 25% rag. Recycled paper should be given consideration when cost is not prohibitive and when quality is assured for use in laser and other high-speed office printers.

Typeface: Palatino

Printing method: Offset lithography

Signature: The university signature is to be reproduced from an authorized original. The monogram and wordmark together are 15 picas long (2.5 inches) and the words are 2.75 picas (.45 inch) high. Margin at left of signature is 2.75 picas (.45 inch).

Margins: Left margin is 7.5 picas (1.25 inch) and right margin is 3.75 picas (.625 inch). Top margin is 3.75 picas (.625 inch) to top of signature.

Office, address and phone information: The primary purpose of printed information on stationery and envelopes is to provide information for responses. That information, in its minimum form, should include the university's name, the unit name, box number and/or room number and building, city, state and 5 plus 4 zip code on the envelope. The stationery should also include the general office telephone numbers with area code. No more than three unit names (office, center, department, college) should be used (College of Liberal Arts & Sciences, Department of History, for example). The unit name(s) are flush left with a 7.5 picas (1.25 inch) left margin and should align with the word "FLORIDA" in the signature and the baseline should be 8.5 picas (1.4 inches) from the top of the page. The remaining address and telephone information are flush left with the longest line extending to the 3.75 (5/8 inch) right margin. The address should include the post office box number being assigned by the campus post office and the 5 plus 4 zip code. Fax numbers, E-mail addresses, BITNET, Internet, Telex or VAX may be added if departmental (not personal).

Type sizes: The primary unit division, department, center or other name (unit sending letter) is 10 point bold with 12 point leading. All other address information is 10 point regular or Roman (not bold) with 12 point leading.

Names and titles: With the exception of the president of the university, printed stationery is not to be personalized. Business cards are the appropriate place for such personalized information.

Themeline: Place "The Foundation for The Gator Nation" themeline so that the baseline is 2.5 picas (.4 inch) from the bottom of the stationery, flush left and set in 12 point Palatino Italic type with a 7.5 pica (1.25 inch) left margin.

EEO Statement: Place "An Equal Opportunity Institution" statement so that the baseline is 1.5 picas (.25 inch) from the bottom of the stationery, flush left and set in 7 point Palatino normal or Roman type with a 7.5 pica (1.25 inch) left margin.

Watermarks, Embossing, Engraving: There is no requirement for a university watermark. Engraved or embossed stationery requires permission from the Office of University Relations.

Note: Measurements are provided in standard printing terms (followed by close approximation in inches).

Download Word document (48k .doc)

For typing letters, the block style is preferred with a 7.5 pica (1.25 inch) left margin and a 3.75 pica (.625 inch) right margin. Begin body of letter at least 15 picas (2.5 inches) from the top of the page and allow at least a 6 pica (1 inch) margin at the bottom. Left justification is preferred. Preferred typestyle for the body of letters is Palatino or Times Roman, when available.

Monarch size: For more informal correspondence, a monarch-size stationery has been approved. The paper size is 7.25 by 10.5 inches. All other specifications are the same as the standard office stationery except that the top margin is 3.5 picas (9/16 inch) to top of signature.

Envelopes

The standards for envelopes with the return address printed are largely dictated by requirements from the U.S. Postal Service. Mechanical limitations of optical scanning equipment are the primary factors for some restrictions, such as the last two lines of the return address must be the post office box number (being assigned by the university's post office) followed by the city, state (official postal abbreviation) and 9- digit zip code on the last line. It is important that no comma or other punctuation be used in the last two lines. The return address cannot be printed past half the length of the envelope or lower than 16.5 picas (2 3/4 inches) from the bottom of the envelope followed by the city, state (official 2-letter postal abbreviation) and 9-digit zip code on the last line.

Color and paper: The same as the letterhead with orange and blue laser-compatible ink on a white, laser-compatible paper. Standard woven 20 lb. or 24 lb. (quality cannot exceed 25% rag). Recycled paper should be given consideration when cost is not prohibitive and when quality is assured for use in laser and other high speed office printers.

Typeface: Palatino

Printing method: Offset lithography

Signature: The university signature is to be reproduced from an authorized original and the size of the signature should be 2 picas (.375 inch) high and 11 picas (1.8 inches) wide. The signature goes in the upper left-hand corner of the envelope.

Margins: Top and left margins are 2 picas (.375 inch). The address cannot extend beyond half the length of the envelope and not lower than 16.5 picas (2.75 inches) from the bottom. These are postal requirements.

Type sizes: The unit name and address will be 9 point regular or Roman with 11 point leading and the top of the first line of type will be one pica (3/16 inch) from the baseline of the signature. Type should align with the word "FLORIDA" in the signature.

Names and titles: The names and titles of individuals are not to be printed on envelopes.

Embossing, Engraving: Envelopes are not to be engraved or embossed.

Monarch size: For more informal correspondence, monarch-size envelopes have been approved. The standard envelope size is 7.5 inches. Specifications are the same as the standard office envelopes.

Large envelopes: For envelopes larger than the standard #10 business envelope, the size of the university signature and the return address may be increased but with consideration for the postal regulations.

Business Cards

Color and paper: Orange and blue ink on 80 lb. uncoated cover, smooth white, recycled card stock, 3.5 inches by 2 inches.

Typeface: Palatino

Margin: 1 pica (3/16 inch) on all sides.

Signature: The signature is to be reproduced from an authorized original with the size of the signature 10.5 picas (1.75 inches) in length. The signature goes in the upper left hand corner of the card. The 1 point vertical orange rule extends from the signature to one pica (3/16 inch) from the bottom of the card.

Type placement and sizes: Mailing address information is flush left and builds from the bottom up in 6 to 7 point type on 7 to 8 point leading and aligns with the word "FLORIDA" in the signature. Phone, Fax and E-mail information are flush left with the longest line extending to the 1 pica (3/16 inch) right margin and builds from the bottom of the card up in 6 to 7 point type on 7 to 8 point leading. Between the signature and the address, the name and title should be visually balanced with the name in a minimum size of 10 point bold on 12 point leading or a maximum size of 12 point bold on 16 point leading. The title size is 8 point on 9 point leading (not bold). Both the name and title should be flush left and should align with the word "FLORIDA" in the signature. Contact information can include office phone, cell phone, office fax, UF e-mail address and an official UF web address.

Special Pricing for Printing Orders/UF Purchasing

Print Vendors:

Business Documents

Collateral Materials

Fliers, Announcements, Advertisements, Posters, Banners, etc.

Print advertising and other collateral materials may vary greatly in design, but accurate application of the identity standards will ensure a consistent representation of the UF image.

The UF signature must be used in all advertising and appear prominently in the layout. When used with a partner logo, the second logo should appear at a bottom corner.

Occasionally, there will be opportunities to display the UF signature that are not described. When appropriate, the UF signature should be used only in the university's colors and typeface. These applications may include banners, exhibits, displays, plaques, clothing and specialty items. Do not use the UF signature in conjunction with other logos without permission from the Office of University Relations. 352-846-3903 or identity@admin.ufl.edu

Audio and Video

All radio, video and film produced for the university requires a "University of Florida" reference in the completed published or aired version.

Digital Display Board and Lightpost Banner

Digital Marquee

There are two large digital display marquees available on campus available for dissemination of campus information to passing motorists and foot traffic.

To post a message or announcement on the display send an email request to bbird@ufl.edu with the name, date and location of the event or contact Bob Bird at 392-9092 with questions. Keep in mind that the message or event announcement must have broad appeal to the general public.

Light Post Banners

There are approximately 120 light posts on campus equipped with banner hardware. These banners can be used to communicate high profile messages such as anniversaries, campus wide celebrations, campaigns, etc. The banner program is operated by the Office of University Relations; this office designates availability and has message and design approval for all banners. Ideally, a college or unit that would like to reserve the banners should plan to use all available light posts, or two units may choose to split the available light post banners but must use complimentary designs. The light posts can be reserved on a 'first come, first serve' basis by contacting University Relations 352-846-3903.

The costs associated with the banner program will be the full responsibility of the unit that has reserved the posts. Costs include-banner production and installation (Physical Plant work order). The banners are 2 feet by 5 feet and require a pocket and grommet at each end. A local supplier, Premier Productions at 352-375-6122 can provide reasonable banner production. The banner hardware was ordered from Zane Williams, Inc 1-800-395-2468.

The general locations are: