A publication – whether printed or electronic — that is clearly written, well designed and produced with an attention to quality is much more likely to be effective. To provide a consistent visual image, it is important that each publication appear as a member of a family, sharing common graphic elements. The identity and graphics standards have been developed to provide this visual consistency while also allowing designers creative freedom.

  • An approved university logo must be clearly and prominently displayed on the front cover of all university publications. No secondary logos are allowed on the front cover of publications or in the proximity of the University of Florida logo. In the case of one-sided printed materials, the secondary logo can be used if necessary, but must be reserved to the lower third of the page.
  • No other logo or icon affiliated with the University of Florida may appear on the cover of primary publications. Certain circumstances may warrant an exception to this rule, in which case a request may be sent to the Office of University Communications at 352-846-3903 or for consideration. Logos of non-UF partner institutions, such as funding or research partners, may be included on covers with the University of Florida logo with prior approval, as long as sufficient separation is maintained and the UF logo remains dominant.
  • Units of the university that have long-standing graphic identifiers can use such marks only on specialty advertising materials.
  • In magazines, the logo, wordmark or monogram must also appear in the masthead and on the back cover. When and where appropriate, the words “University of Florida” are to be used in page folios.
  • The logo, wordmark and monogram may be printed over a photograph, texture or other image, provided they remain a prominent visual element.
  • Likewise, all licensed or promotional products displaying established college or department logos or icons are acceptable providing they are not used in conjunction with the university logo, wordmark or monogram.


UF is committed to diversity of people, thought and opinion, inclusiveness and equal opportunity. Campus communicators are encouraged to reflect diversity in imagery and in text by using gender-neutral language and picturing the broadest possible diversity of age, racial and ethnic groups, gender and ability.

Print Color Palette

The University of Florida color palette (PMS, CMYK, Web) should be used whenever possible. The traditional orange and blue will remain a dominant design element enhanced by a palette of complementary and accent colors. For more information, see Color Standards.

Fliers, Announcements, Advertisements, Posters, Banners, etc.

Accurate application of the identity standards will ensure a consistent representation of the UF image.

The UF logo must be used in all advertising and appear prominently in the layout. When a second logo is used, the UF logo should remain clearly the more dominant of the two. Do not use the UF logo in conjunction with other logos without the permission of the Office of University Communications, which can be reached at 352-846-3903 or