We have a pool of pre-qualified firms with that the University of Florida may contract for media planning and media purchasing including broadcast, print, outdoor and digital.
As stewards of the UF brand, where we place our advertising to reach target audiences is just as important as branding, look and feel and messaging.
New technologies provide more channels to effectively target audiences. Digital advertising in particular opens opportunities to serve content on sites based on specific audience demographics, geographic locations, interests and previous search behaviors. However, , we are responsible for purchasing digital advertising to ensure brand safety and verification practices so UF content is not placed on inappropriate or sensitive content sites.
For those colleges or units that do not place ads directly, we selected five UF-approved media-buying agencies. These agencies stay current on media trends and ensure brand safety and verification practices are followed.
If you have any questions or need additional information about working with an outside agency, please contact us.
|Vendor Name||Contact Name(s)||Phone||Fax||Areas of Specialty|
|Frankel Media Group||Ryan Frankelfirstname.lastname@example.org|
|Infinity Marketing||Bill Shattenemail@example.com|
|Trickey Jennus||Colleen Trickeyfirstname.lastname@example.org|