When creating an account on a social platform, it is important to follow all suggested image dimensions for site assets to ensure proper display. Also, if available, include mention of the University of Florida in the bio, your location (eg. Gainesville, FL) and a link to your website. Fully populating your account profile allows others to easily discover your account and content. If the platform has title character limits, the letters “UF” should be used.

Examples:

  • https://www.facebook.com/UFPA1 – University of Florida Performing Arts
  • https://www.facebook.com/ufalumni – University of Florida Alumni Association
  • https://www.facebook.com/UFAdmissions – University of Florida Admissions

The University of Florida athletic logo, trademark, mascot and name are reserved for use by the University Athletic Association and its entities. Do not use without expressed permission from the UAA. This includes use of the word “Gators” as a trademark or as part of another logo.

Maintain consistency with social account naming conventions across accounts whenever possible. Examples:

  • http://www.twitter.com/UFAlumni
  • http://www.facebook.com/UFAlumni

Be aware that profile photos on social media are often resized. It’s better to upload a larger image so people can see a more discernible image when clicked.

Unlike other platforms, videos on YouTube can (and do) gain views well after their initial post date. Regularly monitor your videos and be aware of any escalations in views.

All accounts are encouraged to friend/fan/follow the major UF account on that platform. For instance, on Facebook, it is highly recommended that your account should become a fan of the main University of Florida Facebook account.

If you have questions about account naming requirements, please contact University Communications for guidance.

Social Media Standards

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