Category

Graphic Design

Print Standards

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Publications A publication – whether printed or electronic — that is clearly written, well designed and produced with an attention to quality is much more likely to be effective. To provide a consistent visual image, it is important that each… Continue Reading →

Color Standards

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Did you know there are more official UF colors than orange and blue? Secondary color palettes can make your work more dynamic while staying on brand. Continue reading

Typography

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Understand the font landscape across campus, with information on how UF’s branding uses the typefaces Gentona and Quadon to achieve a sophisticated and consistent tone. Continue reading

Official Stationery

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All you need to know about proper use of UF business cards, letterhead and envelopes. Continue reading