For your convenience, we have several additional agencies that are preapproved to provide marketing services. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources.

160over90 is the University of Florida’s agency of record for marketing services. For your convenience, we have several additional agencies that are preapproved to provide marketing services. These agencies responded to an ITN and were selected by a committee of representatives from Purchasing and several college/unit communications directors. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources.

As part of their proposals, each agency agreed to special rates for UF clients. However, if you have established relationships with other agencies or freelance designers, you may continue to work with them.

Please note the following: 

  • Projects or campaigns that cost more than $75,000 require the use of a Lot 2 agency. Purchasing requires three bids for these projects.
  • Awareness and communication regarding your efforts are also critical to maintaining a consistent brand. Please contact University Communications prior to submitting an RFP to outside agenciesThey can assist you and provide feedback regarding goals, timelines and best practices.

If you have any questions or need additional information about working with an outside agency, please contact us.

Vendor Name Contact Name(s) Email Phone Number Fax Number Areas of Specialty
160over90 Greg Ash gash@160over90.com 352-415-2355 x401 N/A Advertising, design, photography, video production, interactive/web, public relations, strategy and planning
352 Evan Blake evanb@352inc.com 352-374-9657 x735 352-374-6965 Custom digital solutions, digital/web design, user experience, responsive design, software development, .NET, Node.js, Jquery, HTML5, CSS3, mobile app development, digital marketing, social media, marketing automation, copywriting, digital strategy
Bruno White Entertainment Lorri Nicholson Lorri@brunowhite.com 407-352-5555 x315 N/A Interactive online training, branded marketing, video production and graphics
Capstrat Karen Albritton kalbritton@capstrat.com 919-882-1958 919-834-7959 Research and strategy; creative development; digital; paid, earned and owned media; figuring out complicated things
Clark/Nikdel/Powell Alex Nikdel alex@clarknikdelpowell.com 863-299-9980 x1016 863-297-9061 Ad campaign concept and execution, web design and development, graphic design, copywriting, SEO/search marketing, Email/inbound marketing, media planning and buying
Frankel Media Group Channing Williams channing@frankelmedia.com (352) 331-5558 (352) 331-5449 Research and strategic planning (qualitative & quantitative research, communications audit, competitive analysis, focus groups, in-depth interviews, surveys, integrated marketing communications plan development), strategic communications/public relations (crisis communications, strategy, secure media coverage, press release distribution), social media (management, analysis), digital (website design and development, Google AdWords, email marketing), media (planning, buying), graphic design, illustration, video production, photography
Lipof Advertising Nathan Lowery nathan@lipof.com 954-472-9999 x102 954-472-1222 Marketing, advertising, media placement (radio, TV, outdoor, print, direct mail including design and production), online recruitment, campaign execution, creative strategies, direct Response, media planning (including placement, reconciliation and auditing)
MGS Communications Manuel Machado Manny@mgscomm.com 305-444-4647 305-444-5981 Digital and traditional advertising (strategic planning; research; analytics; media planning; media buying; creative development; account management) public relations (local and international media relations; social media development; community outreach; strategic alignments; event marketing, film/HD video broadcast direction and production, post-production services (editing; 3D animation; special effects for digital and broadcast content
Parisleaf Chad Paris chad@parisleaf.com 352-377-5560 Web design – web development, interaction design, information architecture, custom WordPress themes, responsive websites; design – graphic design, visual design, print design; video and photo – videography, photography, motion graphics, video storyboards; discovery – user experience design, audience research, personas, content evaluation, content strategy, copywriting
Resnicow Schroder Associates Frederick Schroeder
Alison Buchbinder
fschroeder@resnicowschroeder.com abuchbinder.resnicowschroeder.com 212-671-5152 212-595-8354 Museums, arts and culture, philanthropy, higher education, awards programs, architecture
Snavely Associates Jonathan Snavely jon.snavely@snavelyassociates.com 435-565-1510 814-234-3786 Print, video, and electronic communications collateral, sufficient capacity and experience to handle quick-turn and/or complex projects
Sparxoo David Capece
Grace Northern
david@sparxoo.com
grace@sparxoo.com
813-777-7858 813-200-9613 Integrated marketing, brand strategy and development, market research, public relations, copywriting, print ads, print design, website and mobile design, apps, video, social marketing
St. John & Partners Robert Taylor roberttaylor@sjp.com 904-596-2071 904-596-2142 Advertising (design, campaign development, production – TV, radio, OOH, print, non-traditional – media planning and buying, measurement)
Digital (digital strategy, digital design and development – web/mobile/application, email, search)
Social Media (strategic planning, channel/content development, community management, crisis communication, event support)
Public Relations (media relations, media monitoring and reporting, media training, crisis communication)
The Zimmerman Agency Curtis Zimmerman, President & Chief Disruption Officer curtis@zimmerman.com 850.668.2222 850.656.4622 Advertising, campaign development and production, website/mobile design, media planning/buying, public relations, digital strategy/development, social media strategy/activation, branded content, data strategy and analytics
Tricky Jennus Colleen Trickey, Teresa Costa, Tom Jennus colleen@trickeyjennus.com
teresa@trickeyjennus.com
tom@trickeyjennus.com
813-831-2325 Tampa, FL 813-831-2595 Tampa, FL Advertising strategy and campaign development (traditional and non-traditional); marketing planning, media planning and buying, graphic design for all media (traditional and non-traditional), collateral (brochures, outdoor, point-of-sale, etc.) print, digital and broadcast production
Up&Up Matt McFadden mmcfadden@upandup.agency 864-373-9330 x120 864-751-2994 Digital Marketing for Higher Education. Online advertising and campaigns, alumni engagement, creative services, website redesign, digital strategy, SEO, email communications, digital publications, and fundraising solutions