The Brand Strengthens You - and You Strengthen the Brand.

Our Brand

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Tools for graphics, messaging and presentations. In the months since its launch, UF’s “Gator Good” campaign has proven to be an undeniable success. Students, faculty, staff and alumni have embraced the message, and UF is becoming recognized as a university that is committed to finding solutions to challenges we all face. All 7 billion of us. Continue reading

Print Standards

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Publications A publication – whether printed or electronic — that is clearly written, well designed and produced with an attention to quality is much more likely to be effective. To provide a consistent visual image, it is important that each… Continue Reading →

Color Standards

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Did you know there are more official UF colors than orange and blue? Secondary color palettes can make your work more dynamic while staying on brand. Continue reading

Typography

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Understand the font landscape across campus, with information on how UF’s branding uses the typefaces Gentona and Quadon to achieve a sophisticated and consistent tone. Continue reading

Official Stationery

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All you need to know about proper use of UF business cards, letterhead and envelopes. Continue reading

Social Media

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Social media is, like websites, official university communication. Registration and approval is required before launching a social media account that includes university content. Continue reading

Ad Agency Vendors

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For your convenience, we have several additional agencies that are preapproved to provide marketing services. The agencies range in size and capabilities, from handling small projects to major campaigns, and all have access to the branding tools and resources. Continue reading

Web Standards

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Guidelines and templates for aligning your web sites with the new home page and UF brand. Continue reading

Brand Gallery

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The UF brand is inspiring communicators across campus to elevate the visibility and impact of their projects. See how we are learning to harness the power of a unified, singular voice. Continue reading

Photographic Style

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Photography is used to convey a sense of energy and warmth—whether it’s human personality or Florida sunshine—to the viewer. Radiating outdoor light and active people basking or working in it, are essential components of our photography. People It’s people –… Continue Reading →

Editorial Style

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Tone Words We’ve established a set of tone words that embody our unique selling proposition of “Together, Unstoppable”. Keeping them in mind will help when developing communications for the brand. When speaking to different audiences, certain tone words will be… Continue Reading →

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