Setting a Standard
The University of Florida is one of the nation's largest and most comprehensive institutions. By many measures, Florida is ranked among the best universities and among the most complex. For these reasons, it is important that all parts of the university present one clear image through a coordinated identification program. A clear message and visual image highlight the fact that the University of Florida is a multifaceted, but unified organization.
Graphic identity is the sum of all the visual impressions associated with the University of Florida name. With dozens of incompatible logos in use, our graphic identity needs consolidation and consistency. Every college and unit of the university has developed a reputation for superior scholarship and service. However, as our reputation has grown, so has our variety of logos, graphic identities and other marks. The goal is for campus communicators to have more consistency in identifying the university and its parts, while preserving the flexibility demanded by a decentralized university culture.
The seal will remain an official symbol of the university and will be reserved for Office of the President and ceremonial uses. As you look through this web guide, you will notice a new UF "monogram" and will see that the UF wordmark has been refreshed. You will also find a design system for visual communications as well as graphic and web standards to support institutional unity. All new projects and reorders should incorporate the new signature system. Existing supplies may be used until August 2007.
Your participation is appreciated as we work together to advance the University of Florida. Questions can be directed to the Office of University Relations at 352-846-3903, Publications Group at 352-392-9092 or e-mailed to identity@admin.ufl.edu.
Identity & Signature System Manual (.pdf, 1.77 MB)
Identity Platform
The marketing and communications plan is designed to be the internal and external communications road map that guides how we tell the UF story. It follows the simple steps of determining key goals and objectives, targeting audiences that are most important to reach, pinpointing key messages and highlighting faculty research and unique selling points all of the UF community can buy into and use internally and externally. We need all entities in the UF community to echo these key messages and illustrate them in a way that is unique and special to their college, center, department, etc.
Objective
- Bring the University of Florida vision to life in a way that is meaningful, compelling and motivating to all audiences.
- Introduce a sustainable communications effort designed to create consistency of both identity (University of Florida and The Gator Nation) and product (colleges, departments, centers, etc.) in the marketplace.
- Create a unified force of community, with energy and synergy among the various audiences, UF and The Gator Nation.
- Gain meaningful national recognition for the university and its academic excellence.
University of Florida Mission
Providing an unparalleled experience where the very best create and share knowledge to serve the people of Florida and the world.
University of Florida Values
At the University of Florida, we:
- are curious—we explore, create and discover
- have the courage to shape the future
- believe in diversity of people, thought and opinion
- build community (The Gator Nation)
- pursue excellence
- enhance lives
University of Florida Vision
Defining by example how a public research university can best serve the global community.
Theme Position
University of Florida, The Foundation for The Gator Nation.
Theme Personality
The Gator Nation: strong bond, inclusive, access, acclaimed reputation, no boundaries, service-driven, innovative, leading research, multi-disciplined, global outreach, unique university experience, high exceptional faculty and students, asset to the state and beyond.
Current Key Audiences
Faculty, staff, students, prospective faculty, staff and graduate students, alumni and friends, donors and potential donors, business, government and professional leaders, peer institution leaders, funding agencies, Floridians, city and county community and key media (local, state, national).
Key Messages
- Research and Discoveries
- Educational Excellence
- Sustainability Leader
- Service Mission and Cultural Impact
- The University of Florida is in Gainesville. The Gator Nation is everywhere.
UF Design Service Providers
All units should consult with on-campus service centers before using outside vendors for work, including design, production, printing, art, photography and video production. Working with university service centers and adhering to visual standards are intended to help the University of Florida achieve an effective, efficient and cost-conscious communications program.